Great Leaders, Great Communicators: 5 tips for good communication.

Revised and Updated by Seth Preston on: September 26, 2019

A leader should have many qualities; arguably the most important quality being great a communicator. Communication goes well beyond just speaking- it involves listening, great feedback, knowledge, and delivery.

Great leaders are first-rate communicators. Their teams admire them and follow their lead. Likewise, if you want your company to reach new benchmarks of achievement, you must master the art of clear communication. So, how do you do it?

 1. Be prepared

  • Set a GOAL: What do you want to communicate? What is your message?
  • Plan carefully before delivering the message: Plan your speech, email, letter, conference, etc. before sending it or meeting in person.
  • Be prepared for insight and feedback: Anticipate the receiver’s feelings, mood, viewpoints, etc..

2. Keep the message simple

  • Do not talk about 10 things at time: The average person can remember at most three to five items at a time.
  • Be specific: Talk about your KEY message using terms and language that the audience understands.
  • Tell a story: Stories resonate; they are more easily understood and remembered.

3. Practice the rule of 10

  • 10 times is better than one: A new concept should be communicated up to 10 times before being internalized by the audience.
  • Constant communication: Promote daily, weekly or monthly meetings.

4. Follow mutual goals and expectations

  • Keep everyone updated: You should constantly communicate the progress towards goals.

5. Make clarifying a habit

  • Ask questions: Sometimes your audience will not ask questions, but leaders make sure everything is clear and that everybody has understood.


Effective communication requires more than talent. It involves trust, understanding, empathy, and resolution. It’s an art. It is really important that leaders develop the art in order to achieve their goals.

At Trial Runners, we care about communication. Our leadership team is what helps us stand apart as an Ophthalmology CRO; we listen to our clients. To learn more about Trial Runners, explore us online  or contact us.